Built exclusively for roofing companies

Stop Losing Jobs
to Bad Follow-Up.

Ridgeline tracks every lead from knock to close. Storm leads, insurance claims, door knock campaigns — all in one place. Your team closes more jobs without working harder.

Start Free — No Card Needed → See How It Works
9
Pipeline Stages
2–3
Extra Jobs / Month
$0
To Get Started
60s
To Send a Proposal
Ridgeline CRM · Job Pipeline View
crm.ridgelinecrm.com
⬡ Job Pipeline
◻ Homeowners
◷ Follow-Ups
◈ Reports
Job Pipeline
⌕ Search jobs...
+ NEW JOB
Total Jobs
24
Pipeline
$318k
Avg Value
$13.2k
Collected
$94k
Knocked
R. Garza
—
Door
T. Vickers
—
Storm
Inspection Set
B. Callahan
$9.8k
Insurance
Claim Filed
S. Kowalski
$22k
Allstate
M. Harrington
$18.5k
State Farm
In Production
C. Flores
$19.7k
Progressive
Collected
A. Marsh
$31k
Farmers
The Problem

Most roofers leave
$50k on the table every year.

Not because they can't close — because they lose track. A lead falls through the cracks. A callback never happens. A claim sits in limbo for six weeks.

📋
Leads tracked in spreadsheets
Your pipeline is a Google Sheet nobody updates. Leads get stale. Reps don't know who to call. Deals die because nobody followed up.
📱
Everything lives in your phone
Names and addresses scattered across texts, notes apps, and memory. When a rep leaves, the leads leave with them. No visibility, no accountability.
⏳
Insurance jobs stall out
You filed the claim two months ago. Is it approved? Did the adjuster come out? Who's following up with State Farm? Nobody knows. The job dies.
🌩️
Storm leads go cold fast
You knocked 300 doors after the hail event. You got 40 interested homeowners. Three weeks later you can't remember half of them. That's $200k walking away.
→
Ridgeline fixes all of this. Every job tracked, every follow-up logged, every storm event mapped. From the knock to the check.
What's Inside

Everything a roofing crew
actually needs.

⬡
Job Pipeline
9-stage kanban built for roofing. Knocked → Inspection → Claim Filed → Approved → Signed → Collected. Every job, every stage, always visible.
CRM Module
◈
Storm Lead Inbox
Log every door knock, every hail event, every inbound call. Qualify leads with a 4-question form. Auto-score by insurance, damage, and interest level.
Leads Module
◎
Lead Scoring
Every lead gets a score from 0–99. Insurance confirmed? Visible damage? Ready for inspection? Ridgeline tells you exactly who to call first.
Qualify System
◻
Door Knock Campaigns
Create a campaign for every storm event and territory. Track leads per area, rep assignments, conversion rate. Know exactly which neighborhoods are producing.
Campaigns
◷
Follow-Up Reminders
Never miss a callback. Set follow-ups with priority levels — Normal, High, Urgent. Link to specific jobs and homeowners. Your team stays on it.
Reminders
▣
Ridge AI Assistant
Ask your pipeline anything. "Which jobs need follow-up?" "What's my insurance close rate?" "Write me a door knock script for hail leads." Powered by Claude.
AI Module
⬢
Rep Leaderboard
See pipeline value by rep. Who's closing? Who's stalling? Track performance without micromanaging. Built for owner-operators running a sales team.
Reports
→
Lead → Job Bridge
One click pushes a qualified lead from the Lead Inbox directly into the Job Pipeline. No re-entering data. No lost info. The full history travels with the job.
Integration
⌕
Command Palette
Hit ⌘K from anywhere. Search every homeowner, address, and job in milliseconds. Stop scrolling through lists. Find anything in under two seconds.
Speed
The Pipeline

9 stages. Every job.
Nothing slips through.

Ridgeline maps the exact workflow your insurance roofers follow — from the first door knock to the final check in hand.

01
Knocked
›
02
Inspection Set
›
03
Inspection Done
›
04
Claim Filed
›
05
Approved
›
06
Signed
›
07
In Production
›
08
Complete
›
09
Collected ✓
From the Field

Roofers who stopped
losing track.

★★★★★
We were running everything out of a Notes app and a whiteboard. Switched to Ridgeline and closed 4 extra jobs the first month just from leads we would've forgotten about.
Marcus D.Owner, Tri-State Roofing · Denver, CO
★★★★★
The insurance pipeline alone is worth it. I can see exactly where every claim is, who the adjuster is, and when we need to follow up. My guys don't drop the ball anymore.
Kyle R.GM, Summit Exterior Services · Dallas, TX
★★★★★
After a hail storm I used to scramble to remember every door I knocked. Now I log them on the spot, qualify them right there, and push the hot ones to my pipeline instantly.
Tina F.Sales Rep, Ironclad Roofing · Oklahoma City, OK
Pricing

Simple pricing.
Pays for itself in one job.

Average roofing job is $12,000. Ridgeline costs $197/mo. If it helps you close one extra job, you're up $11,800. Do the math.

Solo Rep
$97
per month
  • Ridgeline CRM (full access)
  • Ridgeline Leads (full access)
  • 1 user seat
  • Unlimited jobs & leads
  • AI Assistant (your API key)
  • Rep leaderboard
  • Priority support
Start Free Trial
Most Popular
Team
$197
per month · up to 5 reps
  • Everything in Solo
  • Up to 5 user seats
  • Rep leaderboard
  • Campaign tracking
  • Storm event mapping
  • Priority support
  • Custom setup call
Start Free Trial
Company
$397
per month · unlimited reps
  • Everything in Team
  • Unlimited user seats
  • White-glove onboarding
  • Custom pipeline stages
  • Dedicated support
  • Early access to new tools
  • Invoice & proposal modules
Contact Us
FAQ

Questions
roofers ask us.

Do I need to be tech-savvy to use this?
No. Ridgeline is built for roofing crews, not IT departments. If you can use your phone, you can use Ridgeline. Most teams are fully set up in under an hour.
How does the free trial work?
You get full access to everything — CRM, leads, AI assistant — for 14 days. No credit card required. At the end of the trial, choose a plan or your data stays saved if you come back.
Does it work for insurance roofing specifically?
Yes — it was built for it. The pipeline has stages specifically for insurance: Claim Filed, Adjuster Scheduled, Approved. You can track the insurance company, adjuster name, and follow-up dates on every job.
What about my reps in the field? Can they use it on mobile?
Yes. Ridgeline works in any browser — desktop, tablet, or phone. Reps can log a lead the moment they leave a doorstep. No app install required.
Can I import my existing leads?
Yes. We'll help you migrate from spreadsheets, your notes app, or whatever you're using now. Reach out after signing up and we'll get you set up in one call.
What is the AI assistant and do I need it?
The Ridge AI assistant is a built-in chat powered by Claude (Anthropic's AI). You can ask it anything — which jobs to prioritize, how to word a follow-up, your pipeline summary. It requires an Anthropic API key (about $5–10/mo extra depending on usage) but is completely optional.
Is my data safe?
Your data is stored securely and never shared with third parties. We don't sell data, run ads, or resell your customer information. Period.
Get Started

Ready to close more jobs?

Join roofing crews already using Ridgeline to track every lead from knock to close. Free for 14 days.

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